Video Ads vs Images: Which Drives More Engagement With Facebook?

Video Ads vs Images: Which Drives More Engagement With Facebook?

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Images are the primary option for ads on Facebook, but video marketing is the buzzword as it creates curiosity that people want to know more about. But which model is best for marketing, which drives more engagement? Just because video marketing is new, doesn’t mean it is best. Take a look at this article to see how videos and images stack up with Facebook ads.

It is very important to create a Marketing Campaign on Facebook

facebook ads

Facebook is one of the oldest social media platforms and has 2.45 billion active monthly users. And around 1.6 billion are daily active users. That is an incredible audience, and marketers are happy to target a lot of potential customers on a single social media platform through social media marketing. Facebook is the more powerful tool for driving engagement and it increases the conversion rates.

A single user opens Facebook 7-9 times a day and spends 35 minutes on an average per day. With so many audiences everyone would love to advertise their products and services digitally at a low cost.

In the last few years, the cost of ads has decreased slightly but the number of engagement per post is increasing day by day.

Video Ads get more engagement

We are sure that it is no surprise for you, but it is true. Video ads get more attention than images of ads, videos ads contain more content that images ads.

When you are scrolling down on Facebook, companies or brands have a lot of competition and at that time video gives a catchy look to grab your attention and get you to stop.

Why should you use Facebook Video Ads?

facebook video ad

1. Facebook user love videos

Facebook has 2.45 billion active monthly users and that is more than a quarter of the world’s population! Researchers tell us that Facebook users watch close to 3 billion hours of video every day. Facebook has a targeted video ads option which is the best opportunity to get your content to the right people at the right time.

2. Facebook video ads boost engagement

Video ads get more attention from your audience as compared to any other marketing ads. 80% of customers want to watch video on the social media platform for ads from the brand or company they support.

And among 50% of viewers, 80% of them are more likely to purchase after viewing a product video.

3. Build custom audiences

facebook ads bring more engagement

You can easily identify the right people to target and create content for them through your ad campaigns. There is no need to display video at every corner of the world, you just need to target a location according to your product and services.

Facebook also has an API option in which you can create this audience that can be done manually by uploading your preference, which automatically updates your target audience based on specific criteria like their previous searches.

4. Video ads build trust

People always love trusted websites to shop as they don’t want any fraud. By video ads, successful brands create their campaign to educate their audience about which services the brand provides, their products or services advantages, and their unique personalities.

5. Video ads help you stand out from your competition

In this digital world, every company is facing tough competition in their respective market and it’s very difficult to stand out from your competition. Video ads help you to promote your brand and helps you to stand out from your competition.

How to create successful Facebook Video Ads

  1. Create short videos with maximum, unique, and creative content.
  2. Tell a compelling story.
  3. Plan to create a video without sound.
  4. Use In-stream ads to boost impressions.
  5. Always include a text tagline.

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