The digital marketing industry is constantly changing, adapting, and evolving as the world around it does the same. In the last two years, we’ve seen plenty of significant changes in the digital marketing industry, including an increase in video content marketing and more widespread use of chatbots and live video services.
What will the next four years bring? In this article, we’ll take a look at some of the most influential digital marketing trends that will be affecting marketers in 2022 and beyond. These trends are part of our estimation of how things will be 10 years from now, so keep in mind that they may or may not come to pass—but if they do, you’ll want to be ahead of the curve!
Short, DIY videos
Video marketing is one of today’s most effective ways to reach consumers, as it allows companies to engage in real-time conversations with viewers.
According to a study by Social Media Examiner, Facebook posts with videos get more than 2X engagement than those without video and increase customer conversion rates by 80%! As your customers increasingly move to digital channels, you can establish an instant connection through video.
Although it’s easy (and affordable) to capture low-quality, unbranded video footage using your smartphone camera, if you want your company’s content to be seen by more people and shared across multiple platforms then creating higher quality videos is essential.
Check where your target customers spending time
A great way to predict future consumer trends is to look at how we spend our time today. And when you look at how people spend their time, you get a great picture of how we’ll be spending our money in five years.
For example, services like Netflix, Spotify, and Zipcar all have a massive influence on consumer spending by dictating which goods and services become more necessary in a consumer’s life. So it’s easy to predict that, as streaming content becomes more popular, advertising will focus on that medium. We’ll also see an increase in mobile advertising because of its popularity with younger generations.
Focus on your audience
Only by focusing on digital marketing trends that will impact your audience will you be able to capitalize on digital marketing and stay ahead of your competition. For example, how can you use social media or AI to improve your customer service? If you’re not sure what trends are going to be impacting your customers, focus on topics like augmented reality, smart home devices, and blockchain technology.
These trends are not just exciting because they’re new; they’ll change how consumers interact with businesses online and offline. And who doesn’t want a piece of that action?
Good Read: Digital Marketing Sales Funnel – Nurturing Marketing Strategically
A greater connection between consumers and devices will make digital marketing in 2022 more personalized than ever. In fact, I’d argue that by 2023 or 2024 it will be virtually impossible to run a successful digital marketing campaign without some form of personalization (more on that in a minute). From smart refrigerators and washing machines to smartwatches and contact lenses, our physical world is becoming smart. The reason? Companies are increasingly building internet-like communication channels into these devices so we can connect with them without reaching for our phones.
Privacy, transparency, and trust-building
If you’re a marketer in 2017, you know that consumers are growing more and more suspicious of privacy policies. We live in an age where personal information is being harvested everywhere we go, from movies to smart fridges. It’s no wonder consumers want brands to be more transparent about how their data is collected, used, and shared.
The challenge marketers face here is that transparency and trust go hand-in-hand: Consumers will only feel comfortable sharing their data if they can be sure it won’t end up on a cybercriminals’ network or someone else’s Facebook page. In other words, building trust requires making privacy a priority, not something that gets sprinkled in at the last minute as an afterthought.
Artificial intelligence in digital marketing
The need to move faster and be smarter will cause a huge surge in artificial intelligence (AI) across digital marketing. There are already numerous innovations that can be attributed to AI, including IBM Watson as well as Google’s AlphaGo and Baidu’s DuDu. And while no one knows where it will lead, there is little doubt that AI-powered solutions will continue to disrupt digital marketing.
In fact, Microsoft researchers recently discovered a way to use computer vision algorithms coupled with deep learning on a cloud-based platform to better understand images and videos.
NFTs and crypto in social media eCommerce
In recent years, retail platforms such as Facebook and Instagram have capitalized on hype over blockchain and cryptocurrency technologies by rolling out non-fungible token (NFT) marketplaces.
These NFTs can be used to buy and sell both physical products like sneakers or handbags, as well as digital ones such as gaming skin. While many consumers are still unclear about what exactly NFTs are and how they function, it is widely speculated that in future years we will see wider adoption of these types of trading vehicles.
This type of commerce has been pioneered in part by companies like Shopin which allow customers to share their purchases with friends, allowing them to claim a percentage of rewards.
Breaking your content into pieces that are easy to digest is a time-honored way of improving audience interaction and leads. In fact, some people think it’s one of the most important considerations in digital marketing. As we look ahead to 2022, here are 8 digital marketing trends that make content segmentation worth paying attention to Segmenting by topic: This is a clear trend from now until at least 2022; segmenting by topic means breaking topics down even further and organizing them into different chunks. A simple example might be 10 Ways to Reduce Hunger Cravings or 7 Things You Need to Know About Sweating. These pieces are easier for audiences to find in an ocean of content than a single long piece.
Conversational marketing and quality interactions
Conversational marketing is already changing how people interact with businesses. Consumers no longer need to contact a business directly when they have a question or concern. They can talk directly to a brand’s chatbot, making communication faster and easier. This type of interaction will continue to grow in popularity and by the end of 2022, roughly 83% of consumers worldwide will own voice-activated assistants at home. This year, 74% of consumers are using them weekly—up from 58% last year—and that number is expected to continue growing over time.
The Future of Digital Marketing in 2022 The trends above are what we see as digital marketing companies in India. While these may not be 100% accurate, they do give a good indication of where digital marketing will be headed. I know that with AI and big data, things could change even more than we expect. Therefore, all of us should keep an eye on these trends and make use of them to gain more profit from our online businesses or learn something new to become better marketers. As you can see, you don’t need much time to start working on a very successful business model – only 2-3 hours per week during your leisure time is sufficient for launching one or two successful projects a year!